Download the HURR App to get £10 off

“The Platform For Fashion Rental”

has landed IRL at Selfridges Oxford Street. Check out what we had to say on the matter.

Q: We’ve heard renting your wardrobe is the next big thing. What does do?

A: “ is a bit different to a traditional rental company. We’re peer-to-peer, so our model is akin to an Airbnb model in which we connect lenders and renters. On the one hand, people can actually monetise their wardrobes, and on the other, you can rent from other peoples’ wardrobes for a fraction of the retail price!”

Q: What are the quick wins when it comes to renting a dress for a fancy night out, rather than buying a new one?

A: “It’s a way to change-up your style. It’s also a great chance to experiment with different brands – if you haven’t tried a brand before, perhaps you’ve seen it on Instagram, but haven’t actually bought into it yet, why not rent it first?”

“Extending the lifespan of clothes that already exist is one of the best things you can do to reduce the environmental impact of your wardrobe.”

Victoria Prew

Q: Why does clothing rental go hand-in-hand with a more sustainable lifestyle?

A: “Extending the lifespan of clothes that already exist is one of the best things you can do to reduce the environmental impact of your wardrobe. I’m a big believer that the future of fashion must be circular – and renting is the perfect way to access incredible pieces without actually having to buy them.”

Q: Why is Selfridges the perfect fit for a pop-up?

“Selfridges for us has just always been one step ahead of the curve in terms of new trends – renting being one of them. Sustainability has been at the forefront of Selfridges’ focus from the very beginning and for us that’s really important as a company with sustainability at its core!”

Q: So, where we can we find you?

A: “We are here at the boutique pop-up in Selfridges Oxford Street on the third floor of Womenswear so come and check us out – we’d love to meet you!”

We are uploading your image...

(This may take a few moments for large files or a slow connection)