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“The Platform For Fashion Rental”

Our Mission

HURR was founded with one simple vision: to connect forward-thinking women and pave the way towards a more sustainable future for fashion. Rent, re-use, re-purpose. It’s cool to care.


Welcome to HURR, the UK’s leading wardrobe rental platform. We believe that keeping up with the latest fashion trends shouldn’t cost the planet.
HURR allows women to share their wardrobes securely and in seconds. We’re on a mission to democratise luxury and make fashion circular. Much more than an online platform, we are a trusted community and marketplace for luxury fashion rental. Using real-time ID verification, geo-tagging and AI-powered fashion stylists, it's our tech that really makes us tick.


Victoria teamed up with co-founder Matthew back in 2017. Their goal: to help women monetise their wardrobes, and to revolutionise the rental process altogether. Not only do we want to extend the life-cycle of luxury pieces, but also to integrate leading technology into the HURR experience.
We know you want to look good without worrying about the environment, so our mission is to make fashion better, one rental at a time.

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