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HURR Collective About Us Page Banner

About Us

Fashion is a vast industry that impacts people and the planet. HURR has established a way to partner people and technology to deliver a streamlined rental process that connects forward thinking women, allowing them to share their wardrobes and take even better care of the planet we all love.

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HURR Collective Founders


Welcome to HURR - the UK’s first peer-to-peer wardrobe rental platform.

We're on a mission to make renting an everyday occurrence whilst paving the way towards a more sustainable future. In a world where trends change faster than ever, what could be better than an unlimited online wardrobe for every one of your social occasions?

Whilst we’re fashion-centric, our real focus is the technology underpinning the rental process. We know immediacy is everything, and that you wanted it yesterday. So we’ve built an on-demand platform that uses real-time ID verification, geo-tagging and AI-powered fashion stylists to ensure HURR is the most secure and trusted way to share your wardrobe.

For our members, HURR represents much more than a way to rent and lend their wardrobes. They're part of a collective of forward thinking women who believe renting makes economic and environmental sense. Our platform allows you to join a network of like-minded entrepreneurs who access fashion for a fraction of the retail price and turn their wardrobes into investments.

We’d love you to join our journey.

Victoria & Matthew