#whyirent with Hannah Almassi

This week, we sat down with Hannah Almassi to discuss how everything works behind the scenes at Who What Wear, her views on sustainability within the fashion industry and why she’s renting her wardrobe on HURR.

I’m pleased to see so many brands introducing sustainable practices into their businesses, but we clearly rely on every store or label to do this, so some of the responsibility does lie with the consumer.

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